Marketing Guide and Resources

All the assets, resources and guidance you will need to maximise your experience with Knoma

Financial Marketing Do's & Don'ts

Knoma offers financial products. So we've provided a quick guide on how to approach marketing with Knoma, bearing in mind the extra responsibility that comes along with financial products for consumers.

Do...

• Say there is no interest, if you like

• Say there are no upfront fees, if you like

• Say "Learn/Study now, pay later", if you like

• Say "Spread the cost over up to 10 months", if you like

• Explain Knoma on your website. This prevents drop-off from people who would otherwise struggle to afford your courses

• Use Knoma as a marketing tool on social media, press, email and events. We can help – just ask

• Explain our eligibility criteria, wherever you can

• Signpost our eligibility checker

• Ask a member of our team if you are unsure

Don't...

• Say there are no fees (we do charge a late payment fee in the event a learner misses a payment, though this is the only possible fee)

• Give advice about Knoma, because it's a financial product

• Make a financial recommendation, for the same reason

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Click the Link above to access Knoma's Press Kit and Digital assets

Collaborate on ContentIncluding Knoma at open evenings and webinars

Please reach out to [e-mail] for all other marketing resource requests.