Marketing Guide and Resources

All the assets, resources and guidance you will need to maximise your experience with Knoma

Financial Marketing Do's & Don'ts

Knoma offers financial products. So we've provided a quick guide on how to approach marketing with Knoma, bearing in mind the extra responsibility that comes along with financial products for consumers.

Do...

• Say there is no interest, if you like

• Say there are no upfront fees, if you like

• Say "Learn/Study now, pay later", if you like

• Say "Spread the cost over up to 10 months", if you like

• Explain Knoma on your website. This prevents drop-off from people who would otherwise struggle to afford your courses

• Use Knoma as a marketing tool on social media, press, email and events. We can help – just ask

• Explain our eligibility criteria, wherever you can

• Signpost our eligibility checker

• Ask a member of our team if you are unsure

Don't...

• Say there are no fees (we do charge a late payment fee in the event a learner misses a payment, though this is the only possible fee)

• Give advice about Knoma, because it's a financial product

• Make a financial recommendation, for the same reason

LingoLingo

Click the Link above to access Knoma's Press Kit and Digital assets

Collaborate on ContentIncluding Knoma at open evenings and webinars

Please reach out to [email protected] for all other marketing resource requests.