Marketing Guide and Resources
All the assets, resources and guidance you will need to maximise your experience with Knoma
Financial Marketing Do's & Don'ts
Knoma offers financial products. So we've provided a quick guide on how to approach marketing with Knoma, bearing in mind the extra responsibility that comes along with financial products for consumers.
Do...
- Say there is no interest, if you like
- Say there are no upfront fees, if you like
- Say "Learn/Study now, pay later", if you like
- Say "Spread the cost over up to 12 months", if you like
- Explain Knoma on your website. This prevents drop-off from people who would otherwise struggle to afford your courses
- Use Knoma as a marketing tool on social media, press, email and events. We can help – just ask
- Ask a member of our team if you are unsure
Don't...
- Say there are no fees (we do charge a late payment fee in the event a learner misses a payment, though this is the only possible fee)
- Give advice about Knoma, because it's a financial product
- Make a financial recommendation, for the same reason
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Last modified 5mo ago