The Partner Academy
  • 💡Updates Board
  • 🛠️Getting Set Up With Knoma
    • Becoming a Knoma Partner
    • Knoma Onboarding
      • 'Pay with Knoma' for your site.
      • Guidance for Marketers & Designers
      • Examples: Knoma on Websites
      • Guidance for Developers: Installing the Button [Deprecated]
    • Using The Partner Portal
      • Partner Portal Dashboard
      • Adding New Courses & Course Variants
      • Email Marketing with Knoma
      • Opting in for email notifications
      • Student Deposits
      • Setting up your Team
    • Setting up International Payments
    • Announcing our Partnership
  • 💽Knoma's Resource Bank
    • Who are Knoma?
    • How does it work?
    • What's the application process?
    • What is Open Banking?
    • How can we advertise on Knoma's site?
    • Guides for Admissions & Sales
      • Using the Eligibility Checker
      • Handling Enquiries About Knoma
      • Knoma & Student Loan Agreement
      • Explainer Videos
      • Flyer for Learners
    • Guides for Marketers
      • Marketing Guide and Resources
      • Examples: Knoma on Websites
      • Collaborate on Content
      • Including Knoma at open evenings and webinars
  • ☎️Feedback & Contact
    • Reach Out
    • Provide Feedback
    • Report a Bug
    • Collaborate on Content
  • 🔐Knoma's Regulated Finance Product
    • Becoming an IAR of Knoma
    • What it means to be an IAR & Training
    • IAR Summary
    • Financial Promotions
    • Complaints Handling
    • Financial Ombudsman
    • Authorised firms (Credit brokers)
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  1. Knoma's Resource Bank
  2. Guides for Marketers

Marketing Guide and Resources

All the assets, resources and guidance you will need to maximise your experience with Knoma

PreviousGuides for MarketersNextExamples: Knoma on Websites

Last updated 1 year ago

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Financial Marketing Do's & Don'ts

Knoma offers financial products. So we've provided a quick guide on how to approach marketing with Knoma, bearing in mind the extra responsibility that comes along with financial products for consumers.

Do...

  • Say there is no interest, if you like

  • Say there are no upfront fees, if you like

  • Say "Learn/Study now, pay later", if you like

  • Say "Spread the cost over up to 10 months", if you like

  • Explain Knoma on your website. This prevents drop-off from people who would otherwise struggle to afford your courses

  • Use Knoma as a marketing tool on social media, press, email and events. We can help – just ask

  • Explain our , wherever you can

  • Signpost our

  • Ask a member of our team if you are unsure

Don't...

  • Say there are no fees (we do charge a in the event a learner misses a payment, though this is the only possible fee)

  • Give advice about Knoma, because it's a financial product

  • Make a financial recommendation, for the same reason

Please reach out to epsupport@knoma.io for all other marketing resource requests.

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eligibility checker
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