Marketing Guide and Resources
All the assets, resources and guidance you will need to maximise your experience with Knoma
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All the assets, resources and guidance you will need to maximise your experience with Knoma
Last updated
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Financial Marketing Do's & Don'ts
Knoma offers financial products. So we've provided a quick guide on how to approach marketing with Knoma, bearing in mind the extra responsibility that comes along with financial products for consumers.
Do...
Say there is no interest, if you like
Say there are no upfront fees, if you like
Say "Learn/Study now, pay later", if you like
Say "Spread the cost over up to 10 months", if you like
Explain Knoma on your website. This prevents drop-off from people who would otherwise struggle to afford your courses
Use Knoma as a marketing tool on social media, press, email and events. We can help – just ask
Explain our , wherever you can
Signpost our
Ask a member of our team if you are unsure
Don't...
Say there are no fees (we do charge a in the event a learner misses a payment, though this is the only possible fee)
Give advice about Knoma, because it's a financial product
Make a financial recommendation, for the same reason