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Marketing Guide and Resources

All the assets, resources and guidance you will need to maximise your experience with Knoma
Financial Marketing Do's & Don'ts
Knoma offers financial products. So we've provided a quick guide on how to approach marketing with Knoma, bearing in mind the extra responsibility that comes along with financial products for consumers.
Do...
  • Say there is no interest, if you like
  • Say there are no upfront fees, if you like
  • Say "Learn/Study now, pay later", if you like
  • Say "Spread the cost over up to 12 months", if you like
  • Explain Knoma on your website. This prevents drop-off from people who would otherwise struggle to afford your courses
  • Use Knoma as a marketing tool on social media, press, email and events. We can help – just ask
  • Explain our eligibility criteria, wherever you can
  • Signpost our eligibility checker​
  • Ask a member of our team if you are unsure
Don't...
  • Say there are no fees (we do charge a late payment fee in the event a learner misses a payment, though this is the only possible fee)
  • Give advice about Knoma, because it's a financial product
  • Make a financial recommendation, for the same reason
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Lingo
Click the Link above to access Knoma's Press Kit and Digital assets
Please reach out to [email protected] for all other marketing resource requests.